Promoting a Culture of Continuous Learning to Gain Competitive Advantage

Career Guide December 20, 2018

Promoting a Culture of Continuous Learning to Gain Competitive Advantage

Organisations will be better equipped to adapt to market changes and cater to clients’ needs if their workforce continues to learn. According to recent studies, businesses that promote continuous learning amongst their employees, stand to provide better customer experience whilst also gaining improved earning potential.

Importance of Continuous Learning

Disruption and learning go hand in hand

In this fast-paced and constantly evolving world, learning has become more important than ever. According to Deloitte’s study, almost 90% of CEOs acknowledge that technological disruptions now challenge their organisations. However, around 70% also claim that they don’t have the right skillset to adapt.

As the study claims: “Software engineers must now redevelop skills every 12-18 months. Professionals in marketing, sales, manufacturing, law, accounting, and finance report similar demands”. It’s not enough that companies train people how to use the new technologies. They must be able to get the data, analyse the information, review it against the current business setup then act on it. For organisations to succeed, they must be in a cycle of constant “insight, planning and action”.

To cater best to the market/clients, organisations need to constantly embrace change, experiment, innovate and work together. They also must update their skills. When learning and development take centre stage, businesses can make sure that they react swiftly and properly to evolving client needs. They can also handle transitions smoothly, regardless of the challenges being predicted or not.

Learning and development transform companies profoundly

Continuous learning improves a company’s ability to adapt to changes and it also improves the overall workforce situation. When done right, career development can become a company’s “invaluable retention tool”. A Glassdoor study suggests that people tend to stay longer in  a company if they have a clear career advancement path. While promotions and title changes are appealing, eventually, we all look for growth and meaning. Organisations that support our growth are the ideal long-term partners. Learning and progressing eventually leads to career development.

Likewise, people with longer tenures tend to gain greater expertise in providing valuable insights compared to new hires. For customer-centric organisations, this can be even more advantageous. According to Adweek’s article, companies that have better employee engagement, also tend to lead in customer engagement.

Promoting a culture of learning also improves a company’s innovative side including employee resiliency. When customer problems pile up or new technologies become challenging, people can collaborate better with their colleagues to come up with solutions.

Creating a continuous learning culture

Culture always starts at the top. Executing things rely heavily on leadership. Learning initiatives can be successful if companies can weave learning into their employee’s everyday work. More importantly, companies need to understand that one-size-fits-all training will not work. Employees have different goals; therefore, their mentoring and coaching frameworks should be tailored.

Orbium has a specific dedication to career development. Learning is how we live one of our key values: humility. Employees never stop learning, and every day is a school day. We have a range of ways that allow us to keep learning at work which include: e-learning, knowledge sharing, internal courses, certification programmes, best-in-class external training and on-the-job training.

As our education team explains:

Orbium strongly believes in constant development of its employees. One of the main pillars is continuous learning. It not only improves the performance and supports growth, but it also assures that your employees’ skills are competitive along with the market

Orbium’s learning strategy responds individual growth in three main areas: technical, business and soft skills. To achieve that, Orbium offers structured learning paths based on education curricula tailored for Orbium Employees. Education curricula contain internal courses in different formats: international class room courses, brown-bag sessions, eLearning’s. External Courses listed in Orbium Education Catalogue support employees in closing skills and knowledge gaps

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